Module 1: Advanced Meta Ads Architecture

• Deep dive into Business Manager, asset hierarchy, and account structures

• Managing multiple ad accounts, pixels, and client assets

• Access control, security, and account health best practices

Module 2: Advanced Audience Engineering

• Data-driven audience research methods

• Advanced Custom Audiences (website events, engagement, CRM, offline data)

• Lookalike audience scaling strategies (1%–10%)

• Interest stacking and audience overlap analysis

Module 3: Conversion Tracking & Data Accuracy

• Advanced Facebook Pixel implementation

• Conversion API (CAPI) setup and server-side tracking

• Event prioritization and Aggregated Event Measurement

• Diagnosing tracking discrepancies and data loss

Module 4: Campaign Objective Mastery

• Choosing objectives based on funnel stages

• Scaling with Conversion, Sales, and Advantage+ campaigns

• Campaign consolidation vs segmentation strategies

• Learning phase optimization techniques

Module 5: High-Performance Creative Strategy

• Creative testing frameworks (angles, hooks, formats)

• Video ads for performance marketing

• UGC-style ads and creator collaborations

• Creative fatigue analysis and refresh cycles

Module 6: Advanced Copywriting for Paid Ads

• Funnel-based messaging (cold, warm, hot audiences)

• Psychological triggers and intent-based copy

• Offer positioning and CTA optimization

• Compliance-friendly persuasive copywriting

Module 7: Budget Scaling & Bid Strategy

• Vertical vs horizontal scaling

• Cost control strategies for high-spend campaigns

• Manual bidding, cost caps, bid caps

• Budget reallocation using performance data