Google Ads - The Game Changer

Advanced Google Ads Training In Kushtia

Learn how to plan, launch, and optimize profitable Google Ads campaigns with our practical Google Ads Course. This course covers search, display, shopping, and YouTube ads, along with keyword research, bidding strategies, conversion tracking, and performance optimization. Designed for beginners and professionals, it focuses on real-world execution to help you drive targeted traffic, generate quality leads, and increase sales for businesses or clients.

About Google Ads Course

Professional & Project Based Training

Our Google Ads course is designed to equip you with the skills to create, manage, and optimize campaigns that deliver measurable results. You will learn how to effectively set up search, display, shopping, and YouTube campaigns, select the right keywords, and target the right audience for maximum impact. The course also covers advanced bidding strategies, conversion tracking, and performance analytics, ensuring that every dollar spent on ads contributes to business growth. Through hands-on exercises, you’ll gain practical experience in designing compelling ad creatives, writing persuasive ad copy, and implementing remarketing strategies to reach potential customers at every stage of the buying journey.

  • 2 Months Course & Weekly 3 Days

    A new batch of our Google Ads Course begins every first Saturday of the week. This is a structured two-month program, with classes held three days per week.

  • Lifetime Support

    Once enrolled, you may continue attending classes for as long as needed—until you achieve full confidence and professional-level expertise.

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Call For More Info 01729-775029

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our milestone

Our Achievements Over the Past Seven Years

Completed 100+ Batches

With over 100 successful batches completed, we have established a consistent track record of delivering high-quality training and producing skilled, confident professionals.

Trained 3000+ People

We have successfully trained more than 3,000 individuals, helping them build strong digital skills and advance their careers through practical, industry-focused learning.

1000+ Actively Working

More than 1,000 of our trainees are now actively working in both freelancing and professional job sectors, building successful careers with the skills they gained from our training.

Course Topics

Whats we covered in Digital marketing Course

Google Ads Account Structure

Learn how campaigns, ad groups, and ads are organized, and how to manage multiple accounts efficiently.

Keyword Research & Targeting

Discover how to find high-intent keywords, use match types, and implement negative keywords for better targeting.

Campaign Types & Strategy

Understand Search, Display, Shopping, Video, and Performance Max campaigns, and when to use each.

Ad Creation & Copywriting

Master writing compelling ad copy, designing responsive ads, and creating engaging visuals for higher conversions.

Bidding & Budget Optimization

Learn manual and automated bidding strategies, budget allocation, and cost control techniques.

Audience Targeting & Remarketing

Explore in-market, affinity, custom intent audiences, and advanced remarketing strategies to maximize ROI.

Conversion Tracking & Analytics

Set up conversion tracking, analyze key metrics, and use Google Analytics and Tag Manager for performance insights.

Optimization & A/B Testing

Learn to test ads, optimize campaigns, identify winning combinations, and scale successful campaigns.

Policy & Account Health Management

Understand Google Ads policies, prevent account disapprovals, and maintain healthy, compliant ad accounts.

Student Feedback

What Our Students Say About Us

Course Outline

Full Course Outline by Topics

Module 1: Google Ads Ecosystem Deep Dive

  • Understanding Google Ads account structure: accounts, campaigns, ad groups, and assets

  • Linking Google Ads with Google Analytics, Tag Manager, and Merchant Center

  • Understanding quality score, ad rank, and auction insights

Module 2: Advanced Keyword Research & Targeting

  • Using Keyword Planner, search terms reports, and competitor research

  • Match types, negative keywords, and long-tail keyword strategies

  • Intent-based keyword segmentation (transactional, informational, navigational)

 

Module 3: Campaign Types & Strategy Mastery

  • Advanced strategies for Search, Display, Shopping, Video (YouTube), and Discovery campaigns

  • Smart campaigns vs Standard campaigns vs Performance Max campaigns

  • Choosing the right campaign type for business goals

 

Module 4: Conversion Tracking & Analytics

  • Setting up conversion tracking for calls, forms, purchases, and app installs

  • Using Google Tag Manager for advanced event tracking

  • Attribution models, multi-touch attribution, and ROAS analysis

Module 5: Advanced Bidding & Budget Strategies

  • Manual vs automated bidding strategies (Target CPA, Target ROAS, Max Conversions)

  • Budget allocation for multi-campaign accounts

  • Bid adjustments for devices, locations, demographics, and audiences

Module 6: Ad Copywriting & Creative Optimization

  • Writing high-performing search ads, responsive search ads, and display creatives

  • Using dynamic search ads and ad customizers

  • Testing ad variations and analyzing CTR, conversion rate, and engagement metrics

Module 7: Audience Targeting & Segmentation

  • Remarketing strategies for website visitors, app users, and customer lists

  • In-market, affinity, custom intent, and similar audiences

  • Layering audiences for precise targeting and better ROI

Module 8: Shopping & E-commerce Campaign Optimization

  • Product feed optimization for Google Merchant Center

  • Dynamic remarketing and smart shopping campaigns

  • Performance optimization using ROAS, CPC, and impression share

Module 9: Video & YouTube Ads Mastery

  • Creating skippable, non-skippable, bumper, and discovery ads

  • YouTube targeting strategies: demographics, interests, topics, and placements

  • Measuring engagement, view rates, and conversions

Module 10: Advanced Optimization & Scaling

  • A/B testing, search term mining, and ad rotation strategies

  • Identifying underperforming campaigns and scaling winners

  • Using scripts, automated rules, and AI tools for campaign optimization

Module 11: Policy, Compliance & Account Health

  • Understanding Google Ads policies and avoiding disapprovals

  • Best practices for account security and maintaining account quality

  • Handling limited or suspended accounts

Module 12: Reporting & Data-Driven Decision Making

  • Creating custom reports in Google Ads and Data Studio

  • KPI tracking: CTR, CPC, CPA, ROAS, conversion rate

  • Presenting actionable insights to clients or management

Module 13: Client & Agency Strategies (Bonus)

  • Client onboarding, proposal building, and account auditing

  • Pricing models: retainer, performance-based, and project-based

  • Case studies: high-performing campaigns and success strategies

Student Feedback

A glimpse into our students’ journey—capturing learning, achievements, and memorable moments that inspire growth and success.

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