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01729-775029

01724-249036

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contact@venusitinstitute.com

Digital Marketing Is the future

Advanced Digital Marketing Training In Kushtia

If you‘re looking for professional digital marketing training in Kushtia, you‘re in the right place. Venus IT Institute has been providing freelancing training in Kushtia since 2018, covering 10+ high–demand categories. Our goal is to build expert digital marketers for freelancing, local/international jobs, and online businesses. Our course will definitely help you to grow your skills first. Our all classes are project based and you will get Lifetime Support From us.

About Digital Marketing Course

Professional & Project Based Training

Digital Marketing is now an Important Element of Every Business. Digital marketing offers numerous benefits for businesses and individuals like - Global Reach, Cost-Effective Marketing Solutions, Targeted Audience, Measurable Results, Flexibility and Adaptability, Enhanced Brand Engagement, Higher Conversion Rates, Improved Customer Segmentation, Greater Customer Insights and Integration with Other Channels. We Provide High Quality Training

If you think you need to take more classes after completing your course, you don’t need to admit again. You can get a Lifetime Class Facility. Visit our office or call us to learn more about us, and don‘t forget to check out our social media profiles

  • 4 Months Course & Weekly 3 Days

    A new batch of our Digital Marketing Course begins every first Saturday of the week. This is a structured four-month program, with classes held three days per week.

  • Lifetime Support

    Once enrolled, you may continue attending classes for as long as needed—until you achieve full confidence and professional-level expertise.

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our milestone

Our Achievements Over the Past Seven Years

Completed 100+ Batches

With over 100 successful batches completed, we have established a consistent track record of delivering high-quality training and producing skilled, confident professionals.

Trained 3000+ People

We have successfully trained more than 3,000 individuals, helping them build strong digital skills and advance their careers through practical, industry-focused learning.

1000+ Actively Working

More than 1,000 of our trainees are now actively working in both freelancing and professional job sectors, building successful careers with the skills they gained from our training.

Course Topics

Whats We Covered in Digital Marketing Course

Social Media Marketing(SMM)

In social media marketing we'll cover Facebook, Instagram, Youtube, Tiktok, Twitter, Linkedin and Pinterest marketing.

Advanced Facebook Ads

In Advanced Facebook Ads Course we'll cover - six types of campaign setup, Pixel & CAPI Setup, Strategy, Audit and Scaling

Advanced Google Ads

In Advanced Google Ads Course we'll cover - six types of campaign setup, Retargeting, Strategy, Audit and Scaling.

Search Engine Optimization (SEO)

In SEO course we'll cover - Offpage SEO, Onpage, Technical SEO, Keyword Research and SEO Audit.

Advanced Local SEO

In Advanced Local SEO Course we'll cover - GBP Create and Optimization, Local Citation, audit and ranking.

Generative Engine Optimization

In GEO Course we'll cover Semantic Content Optimization, Authority, Trust, and E-E-A-T Signals and more.

Freelancing Marketplaces

In digital marketing course we'll cover six most popular freelancing marketplaces - Fiverr, Upwork, Legiit, Kwork, SEOCleark.

Out Of Marketplaces

We'll cover 30+ unique client hunting process including facebook, linkedin, Instagram and cold email outreach.

Personal Branding

Personal branding is now very very important for client hunting. We'll discuss in depth of personal baranding.

Student Feedback

What Our Students Say About Us

Course Outline

Full Course Outline by Topics

  • Facebook Marketing
    • Perfect Username Select for Business Page
    • Facebook Page Creating
    • Page General Settings
    • Basic to Advanced Message Setting
    • Facebook chatbot setting
    • Facebook Shop Setup
    • Organic Page Growth
    • SMM Panel Services
  • Instagram Marketing
    • Instagram Profile Setup
    • Instagram Business Page Creation
    • All Page Settings
    • Basic to Advanced Instagram Growth Techniques
    • SMM Panel Services
  • Twitter Marketing
    • Twitter Profile Creations
    • Twitter Professional Page Creations
    • All page settings
    • Tweetdeck 
    • Growth Techniques
    • Marketing Automation
    • Client Aquizations
  • Facebook Marketing
    • Perfect Username Select for Business Page
    • Facebook Page Creating
    • Page General Settings
    • Basic to Advanced Message Setting
    • Facebook chatbot setting
    • Facebook Shop Setup
    • Organic Page Growth
    • SMM Panel Services
  • Instagram Marketing
    • Instagram Profile Setup
    • Instagram Business Page Creation
    • All Page Settings
    • Basic to Advanced Instagram Growth Techniques
    • SMM Panel Services
  • Twitter Marketing
    • Twitter Profile Creations
    • Twitter Professional Page Creations
    • All page settings
    • Tweetdeck 
    • Growth Techniques
    • Marketing Automation
    • Client Aquizations
  • Facebook & Instagram Ads Part-1
    • Fundamental Of Facebook Ads
    • Creating Professional Facebook Business Page For Ads
    • Facebook Business Manager Details
    • Facebook 11 Campaign Objectives
    • Understanding Facebook Ads Manager, Ad Account, Campaign, Ads Set, Ads
    • Setup Brand Awareness Campaign
    • Setup Reach Ads
    • Setup Traffic Ads
    • Setup Video Views Ads
    • Setup App Install Ads
    • Setup Lead Generation Ads
    • Advanced Message Campaign Ads
    • Conversions Campaign Setup
    • Catalog Sales Campaign
    • Special Ad Categories
    • A/B Test
    • Campaign Budget Optimization
  • Facebook & Instagram Ads Part-2
    • Custom Audience
    • Lookalike Audience
    • Funnel Building
    • Pixel Setup
    • GTM In Details
    • Google Data Studio for Reporting
    • Google Analytics
    • Conversion Api Setup
    • Conversion Api Setup with stap.io
    • Conversion Api Setup with Google Cloud
    • Creative hub
    • Dynamic creative
    • UTM Parameter Building
    • Outcome-Driven Ads Experience
    • Chat Bot Setup
    • Custom Report Building
    • Detailed targeting
    • Business manager issue fixing
    • Payment Systems
    • BIN Issue for Bangladesh
    • Dual Currency Cards for Ads

  • Module 1: Advanced Google Ads Fundamentals

    • Review of Google Ads Basics
    • Understanding Quality Score
    • Advanced Keyword Research
    • Ad Extensions Optimization

    Module 2: Advanced Campaign Setup

    • Campaign Structure Best Practices
    • Advanced Location and Language Targeting
    • Bidding Strategies: Manual vs. Automated
    • Ad Scheduling and Dayparting

    Module 3: Advanced Ad Creation and Testing

    • Ad Copywriting Techniques
    • Ad Customization and Personalization
    • A/B Testing and Experimentation
    • Responsive Search Ads (RSA) and Dynamic Search Ads (DSA)

    Module 4: Advanced Keyword Management

    • Negative Keywords Strategies
    • Keyword Match Types Deep Dive
    • Using Broad Match Modifiers
    • Keyword Expansion Strategies

    Module 5: Advanced Audience Targeting

    • Remarketing Strategies
    • Custom Audiences and Lookalike Audiences
    • In-Market and Affinity Audiences
    • Detailed Demographic Targeting

    Module 6: Advanced Display and Video Advertising

    • Display Network Targeting Options
    • Video Ad Formats and Best Practices
    • YouTube Advertising Strategies
    • Image and Video Ad Creation

    Module 7: Shopping Campaigns

    • Setting Up Google Shopping Campaigns
    • Product Feed Optimization
    • Dynamic Remarketing for E-commerce
    • Google Merchant Center Advanced Features

  • Module 8: Advanced Tracking and Analytics

    • Conversion Tracking Setup
    • Google Analytics Integration
    • Attribution Models
    • Data-Driven Attribution

    Module 9: Advanced Optimization and Bid Management

    • Bid Strategies and Bid Adjustments
    • Quality Score Improvement Tactics
    • Ad Rank and Impression Share Optimization
    • Budget Management Strategies

    Module 10: Advanced Google Ads Tools and Automation

    • Google Ads Editor
    • Google Ads Scripts
    • Google Ads API
    • Third-Party Tools and Integrations

    Module 11: Advanced Mobile Advertising

    • Mobile Ad Formats and Strategies
    • App Promotion Campaigns
    • Mobile Bid Adjustments
    • Cross-Device and Cross-Platform Advertising

    Module 12: Account Management and Client Reporting

    • Client Communication and Reporting
    • Multi-Account Management (MCC)
    • Advanced Excel for Google Ads Reporting
    • Performance Metrics and KPIs

    Module 13: Emerging Trends and Future of Google Ads

    • Voice Search and Smart Speakers
    • AI and Machine Learning in Google Ads
    • Google Ads Policy Updates
    • Ethical and Sustainable Advertising

    Final Project and Certification

    • Students work on an advanced Google Ads campaign, applying the knowledge gained throughout the course.
    • Certification of Completion

  • Module 1: Advanced Local SEO Foundations & Ecosystem

    • Evolution of Local SEO and current ranking factors

    • How Google Local Algorithm works (Vicinity, Relevance, Prominence)

    • Difference between Local SEO, Traditional SEO, and GEO (Generative Engine Optimization)

    • Local Search Intent Mapping

    • Local SERP feature analysis (Map Pack, Local Finder, Knowledge Panel)

    Module 2: Advanced Google Business Profile (GBP) Optimization

    • GBP ranking signals (primary vs secondary)

    • Advanced category selection strategy

    • Service-area vs storefront business optimization

    • Business description optimization using NLP & entities

    • Products, services, attributes, and menu optimization

    • GBP photos & video SEO

    • Posting strategy (offers, updates, events)

    • GBP Q&A optimization and control

    • Suspension prevention & reinstatement process

    Module 3: Local Keyword Research & Search Intent Analysis

    • Hyper-local keyword discovery (city, area, zip, near-me)

    • Competitor keyword gap analysis

    • Using Google Autocomplete, People Also Ask, and Maps data

    • Keyword clustering for local landing pages

    • Transactional vs navigational vs informational local intent

    • Local voice search keyword optimization

    Module 4: Local On-Page SEO (Advanced Level)

    • Advanced NAP placement strategy

    • Localized title tags & meta descriptions

    • Local schema implementation (Organization, LocalBusiness, Service, Review, FAQ)

    • Location-based content optimization

    • Image & media SEO for local pages

    • Internal linking for location authority

    • Multi-location website structure best practices

    Module 5: Local Content Strategy & Topical Authority

    • Geo-targeted content planning

    • Location-based blog strategy

    • Service + city page framework

    • Local storytelling & community content

    • E-E-A-T optimization for local businesses

    • Content for zero-click local searches

    Module 6: Reviews, Reputation & Trust Optimization

    • Review acquisition systems (ethical & scalable)

    • Review response strategy for rankings & conversions

    • Review velocity and diversification

    • Handling negative reviews professionally

    • Third-party review platforms impact

    • Review schema & trust signals

    Module 7: Local Link Building & Authority Development

    • Local backlink sources (citations, chambers, newspapers, blogs)

    • Geo-relevant link acquisition strategies

    • Sponsorships, events & local PR links

    • Competitor backlink reverse engineering

    • Anchor text strategy for local SEO

    • Toxic link audit & disavow process

    Module 8: Advanced Citations & NAP Management

    • Primary vs secondary citations

    • Country-specific citation strategy

    • Bulk citation building & cleanup

    • Data aggregators & indexation control

    • NAP consistency audit

    • Branded vs unbranded citations

  • Module 9: Technical SEO for Local Websites

    • Core Web Vitals for local rankings

    • Crawl budget optimization for multi-location sites

    • Indexation control (noindex, canonicals)

    • Mobile-first optimization for local users

    • HTTPS, security & trust signals

    • Log file analysis for local SEO

    Module 10: Multi-Location & Franchise Local SEO

    • Scalable location page framework

    • Franchise vs corporate SEO strategy

    • Managing multiple GBPs at scale

    • Duplicate content prevention

    • Location hierarchy & silo structure

    • Enterprise-level local SEO challenges

    Module 11: Advanced Local SEO Analytics & Reporting

    • GBP Insights deep analysis

    • Google Search Console for local SEO

    • GA4 local conversion tracking

    • Call tracking & form tracking

    • Local rank tracking tools

    • ROI-focused reporting dashboards

    Module 12: Local SEO for Service-Based Businesses

    • Plumbers, locksmiths, HVAC, electricians, doctors

    • Service-area business optimization tactics

    • Local lead generation funnels

    • Spam fighting & competitor abuse reporting

    • Google Guaranteed & Local Services Ads integration

    Module 13: Local SEO + Paid Media & CRO

    • Local SEO + Google Ads synergy

    • GBP ads strategy

    • Local landing page CRO

    • Heatmap & user behavior analysis

    • Conversion optimization for calls & directions

    Module 14: AI, Automation & Future of Local SEO

    • AI tools for local SEO workflows

    • Programmatic local SEO

    • GEO (Generative Engine Optimization) for local searches

    • Automation for reviews, reporting & content

    • Future trends in local search

    Module 15: Client Management, Pricing & Scaling

    • Local SEO audit & proposal creation

    • Pricing models (monthly, project, performance-based)

    • Client onboarding SOP

    • Deliverables & expectation management

    • Retention strategies

    Module 16: Capstone Project & Practical Implementation

    • Full local SEO audit (real business)

    • GBP optimization project

    • Local keyword + content strategy

    • Citation & link building execution

    • Performance reporting & presentation

  • Module 1: Freelancing Fundamentals & Mindset

    • What is freelancing and how the global gig economy works

    • Local vs international freelancing markets

    • Skills vs services vs products

    • Freelancer mindset, discipline, and professionalism

    • Common freelancing myths and mistakes

    Module 2: Overview of Popular Freelancing Marketplaces

    • Fiverr: Gig-based marketplace model

    • Upwork: Proposal-based marketplace model

    • Freelancer.com: Contest & bidding system

    • PeoplePerHour, Guru, Toptal (overview)

    • Choosing the right marketplace based on skillset

    Module 3: Account Creation & Profile Optimization

    • Marketplace rules, policies, and compliance

    • Creating high-conversion freelancer profiles

    • Profile headline, overview, and keyword optimization

    • Portfolio setup and presentation strategy

    • Skill tests, certifications, and badges

    • Profile approval tips and common rejection reasons

    Module 4: Niche Selection & Service Packaging

    • Skill audit and niche discovery

    • High-demand, low-competition niches

    • Productized services vs custom services

    • Service pricing strategy (entry to premium)

    • Creating irresistible service offers

    Module 5: Fiverr Mastery

    • Gig structure and ranking algorithm

    • Keyword research for Fiverr gigs

    • Writing SEO-optimized gig titles & descriptions

    • Gig images, videos, and FAQs optimization

    • Gig pricing tiers and upsell strategy

    • Fiverr analytics & performance metrics

    Module 6: Upwork Mastery

    • Upwork profile optimization

    • Understanding Upwork algorithms & connects

    • Job feed filtering and client qualification

    • Writing winning proposals (templates + psychology)

    • Upwork portfolio & case study setup

    • Boosting proposals and improving response rates

    Module 7: Proposal Writing & Client Communication

    • Proposal frameworks that convert

    • Personalization vs templates

    • Discovery calls & client interviews

    • Handling objections and negotiation

    • Closing deals professionally

    • Communication etiquette and time zone management

    Module 8: Pricing, Bidding & Contract Strategy

    • Hourly vs fixed-price projects

    • Value-based pricing fundamentals

    • Underpricing traps and how to avoid them

    • Contract terms, milestones, and scope control

    • Change requests and revision management

  • Module 9: Order Management & Client Satisfaction

    • Project onboarding process

    • Deliverable planning and timelines

    • Managing revisions efficiently

    • Client satisfaction psychology

    • Review and rating optimization strategy

    Module 10: Trust, Reputation & Risk Management

    • Building long-term trust with clients

    • Handling difficult clients

    • Avoiding scams and fake clients

    • Account safety and policy violations

    • Dispute handling and resolution

    Module 11: Scaling Freelancing Income

    • Repeat clients and long-term contracts

    • Upselling and cross-selling services

    • Team outsourcing and delegation

    • Creating packages and retainers

    • Transitioning from freelancer to agency

    Module 12: Productivity & Freelancer Tools

    • Time management and workflow systems

    • Project management tools

    • Communication and collaboration tools

    • AI tools for freelancing productivity

    • Financial tracking and invoicing tools

    Module 13: Personal Branding Outside Marketplaces

    • LinkedIn profile optimization

    • Personal website & portfolio

    • Cold outreach basics (email & LinkedIn)

    • Content marketing for freelancers

    • Building authority and credibility

    Module 14: Legal, Payments & Financial Management

    • Marketplace payment systems

    • Withdrawal methods and fee structures

    • Taxes and compliance basics (country-neutral overview)

    • Contractual ethics and NDAs

    • Financial planning for freelancers

    Module 15: Real Case Studies & Marketplace Analysis

    • Successful freelancer journey breakdowns

    • Gig and proposal teardown analysis

    • Common failure patterns and recovery strategies

    • Marketplace trends and demand forecasting

    Module 16: Capstone Project & Practical Work

    • Create optimized Fiverr and Upwork profiles

    • Publish live gigs / submit real proposals

    • Client communication simulation

    • First order strategy roadmap

  • Module 1: Personal Branding Foundations

    • What is personal branding and why it matters

    • Personal brand vs business brand

    • Personal branding in freelancing, jobs, and entrepreneurship

    • Online vs offline personal branding

    • Common personal branding mistakes

    Module 2: Self-Discovery & Brand Positioning

    • Identifying strengths, skills, and expertise

    • Defining niche, audience, and value proposition

    • Personal brand archetypes

    • Competitive positioning and differentiation

    • Creating a clear personal brand statement

    Module 3: Personal Brand Identity

    • Personal brand tone, voice, and personality

    • Visual identity basics (colors, fonts, imagery)

    • Personal logo and brand consistency

    • Professional photo and bio strategy

    • Storytelling for personal brands

    Module 4: Online Presence & Digital Footprint Audit

    • Auditing existing online presence

    • Google search results management

    • Social media profile optimization

    • Removing or suppressing negative content

    • Building credibility signals

    Module 5: LinkedIn Personal Branding (Advanced)

    • LinkedIn profile optimization (headline, about, experience)

    • Keyword optimization for discoverability

    • Content strategy for LinkedIn growth

    • Networking and relationship building

    • Lead generation through LinkedIn

    Module 6: Social Media Personal Branding

    • Platform selection strategy (Facebook, Instagram, X, YouTube, TikTok)

    • Content types: educational, authority, lifestyle, social proof

    • Personal content calendar planning

    • Reels, short videos, and live content

    • Engagement and community building

    Module 7: Content Creation & Authority Building

    • Content ideation frameworks

    • Writing for authority and trust

    • Video presence and on-camera confidence

    • Personal blogs, newsletters, and podcasts

    • Repurposing content across platforms

    Module 8: Personal Website & Portfolio

    • Personal website structure and UX

    • Portfolio creation and case studies

    • Personal SEO basics

    • Landing pages for leads and opportunities

    • Contact and conversion optimization

  • Module 9: Reputation, Trust & E-E-A-T

    • Building credibility and expertise

    • Testimonials, reviews, and social proof

    • Media mentions and PR basics

    • Thought leadership positioning

    • Crisis and reputation management

    Module 10: Monetization & Career Growth

    • Personal brand monetization models

    • Freelancing, consulting, coaching, and courses

    • Brand collaborations and sponsorships

    • Speaking, workshops, and training opportunities

    • Salary negotiation using personal brand

    Module 11: Personal Branding for Freelancers & Entrepreneurs

    • Client attraction through personal brand

    • Authority-based pricing

    • Personal brand funnels

    • Community building

    • Transitioning from service provider to authority

    Module 12: AI & Automation for Personal Branding

    • AI tools for content creation

    • Scheduling and automation tools

    • Analytics and performance tracking

    • Personal brand dashboards

    • Ethical use of AI in branding

    Module 13: Legal, Ethics & Professionalism

    • Personal data protection and privacy

    • Content ownership and copyrights

    • Brand safety and online conduct

    • Managing public opinions professionally

    Module 14: Analytics & Performance Measurement

    • Personal brand KPIs

    • Platform insights and analytics

    • Engagement vs authority metrics

    • Optimizing content based on data

    Module 15: Scaling & Long-Term Brand Strategy

    • Long-term content and growth planning

    • Building teams and outsourcing

    • Brand evolution and re-positioning

    • Maintaining consistency over time

    Module 16: Capstone Project & Practical Implementation

    • Personal brand audit

    • Optimized LinkedIn and social profiles

    • Personal content plan (30 days)

    • Website/portfolio setup

    • Personal brand roadmap presentation

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